June 16 – Whatever It Takes London! 

The ASOS of the Crossfit World…
Like most sports people, athletes or general Crossfit enthusiasts, I spend the majority of my time in gym gear. Consequently, it is also what most of my wardrobe money is spent on! I have found that, unlike regular high street fashion, it is difficult to find and compare your favourite sports brands all in the same place. Is it just me or do you guys feel the same?

It wasn’t until recently that I found out that the ‘ASOS’ of sports gear actually exists! Whatever It Takes (WIT) is a super cool, Crossfit specific store based in Shoreditch, London. Stocking brands such as Reebok, NoBull, Under Armour and Nike, this is definitely going down as my best find of the year so far.

A few famous Crossfit faces have graced this place with their presence since it opened. WIT has a great atmosphere and the staff couldn’t be more helpful. The store is run by two guys who are very passionate about sport and who want to provide the best clothing brands in the industry to the masses. This is definitely my favourite place to visit whenever I’m in town.

WIT has become a very popular go-to for all Crossfit essentials, and already has expansion plans with new stores opening in Clapham, London and a number of other locations around the world.

If you are ever in the area make sure you stop by and check it out. You won’t be disappointed


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