{"title":"BIRTHDAY DRESSES","description":null,"products":[{"product_id":"antea-embellished-straight-neck-maxi-dress-in-black-gold-foil","title":"Embellished Straight Neck Maxi Dress in Black Gold Foil","description":"\u003cp\u003eShine bright in the Antea maxi dress. Featuring a sleek straight neckline, adjustable straps, fishtail silhouette, and a concealed back zip, it ensures the perfect fit. Crafted from premium sequin-embellished fabric with a foil leaf overlay that catches the light, and lined with 20D stretch-mesh for comfort, it’s made for unforgettable nights.\u003c\/p\u003e\u003cp\u003e• Straight neckline\u003cbr\u003e• Adjustable shoulder straps\u003cbr\u003e• All-over sequin embellishment with foil overlay\u003cbr\u003e• Concealed zip back fastening\u003cbr\u003e• Fishtail silhouette\u003cbr\u003e• Maxi length, centre front approx. 134cm based on a US size 4\u003cbr\u003e• Product code: 14348\u003c\/p\u003e","brand":"My Store","offers":[{"title":"0","offer_id":50484979400944,"sku":"14348__Gold_4","price":135.0,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":50484979433712,"sku":"14348__Gold_6","price":135.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":50484979466480,"sku":"14348__Gold_8","price":135.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":50484979499248,"sku":"14348__Gold_10","price":135.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":50484979532016,"sku":"14348__Gold_12","price":135.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50484979564784,"sku":"14348__Gold_14","price":135.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50484979597552,"sku":"14348__Gold_16","price":135.0,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":50484979630320,"sku":"14348__Gold_18","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/49f465d5313a24a72b1e312e465bd9619fc4bdaebdc5e08e5ad4318c3e0b46d9.webp?v=1789734922"},{"product_id":"antonella-scoop-neck-gown-almond","title":"Sheer Embellished Scoop Neck Evening Gown in Almond","description":"\u003cp\u003eGlittering evenings. A premium design crafted by our team of in-house ateliers, Antonella is an effortlessly glamorous gown cut from sheer, stretch mesh fabric and hand embellished with delicate artisanal crystal hotfix. Complete with a soft scoop neckline and delicate shoulder straps.\u003c\/p\u003e\u003cp\u003e• Sheer evening gown\u003cbr\u003e• Scoop neckline\u003cbr\u003e• Delicate shoulder straps\u003cbr\u003e• Discrete zipper on reverse for easy closure\u003cbr\u003e• Figure-hugging bodice\u003cbr\u003e• Gentle flare hem\u003cbr\u003e• Delicate artisanal hand embellishment throughout\u003cbr\u003e• Evening gown length, designed to be worn with heels. Approx. 147 cms based on a UK size 8\u003cbr\u003e• Product code: 7229\u003c\/p\u003e","brand":"My Store","offers":[{"title":"0","offer_id":50484981793008,"sku":"7229__Nude_4","price":135.0,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":50484981825776,"sku":"7229__Nude_6","price":135.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":50484981858544,"sku":"7229__Nude_8","price":135.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":50484981891312,"sku":"7229__Nude_10","price":135.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":50484981924080,"sku":"7229__Nude_12","price":135.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50484981956848,"sku":"7229__Nude_14","price":135.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50484981989616,"sku":"7229__Nude_16","price":135.0,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":50484982022384,"sku":"7229__Nude_18","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/3fc431630d33148a4798fd9bf24440edf6ef95d6754455b3c6f639257d5b641f.webp?v=1789734940"},{"product_id":"liliane-premium-embellished-lace-corset-gown-in-sky-blue","title":"Embellished Lace Corset Gown in Sky Blue","description":"\u003cp\u003eA statement silhouette for elevated evenings. This strapless corset gown is cut from premium chantilly lace, delicately embellished with clear sequins for subtle sparkle, and layered over a mesh corset foundation. The bodice features a draped corset and an adjustable lace-up back, while the sheer lace lower skirt is defined by a side front split and sweeping fishtail skirt.\u003c\/p\u003e\u003cp\u003e• Softly curved strapless neckline\u003cbr\u003e• Fitted bodice with lace overlay and sequin embellishment\u003cbr\u003e• Concealed side zip fastening\u003cbr\u003e• Sheer lace skirt with thigh-high front split and sequin embellishment\u003cbr\u003e• Puddle length, SNP to hem approx. 161cm based on a US size 4\u003cbr\u003e• Product code: 15736\u003c\/p\u003e","brand":"My Store","offers":[{"title":"0","offer_id":50484989526256,"sku":"15736__SkyBlue_4","price":138.0,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":50484989559024,"sku":"15736__SkyBlue_6","price":138.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":50484989591792,"sku":"15736__SkyBlue_8","price":138.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":50484989624560,"sku":"15736__SkyBlue_10","price":138.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":50484989657328,"sku":"15736__SkyBlue_12","price":138.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50484989690096,"sku":"15736__SkyBlue_14","price":138.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50484989722864,"sku":"15736__SkyBlue_16","price":138.0,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":50484989755632,"sku":"15736__SkyBlue_18","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/0b335316574fa88b8820e378b9070646de3b8266e4f45f004450cbf74264e57a.webp?v=1789734978"},{"product_id":"vivienne-premium-embellished-plunge-asymmetric-maxi-dress-in-silver","title":"Embellished Plunge Asymmetric Maxi Dress in Diamond","description":"\u003cp\u003eA sculpted silhouette for unforgettable evenings. Re-introducing our all-over dainty crystal hotfix fabric, this maxi dress is cut to a figure-hugging fit and adorned with delicate hotfix flowers. The deep-plunging cowl neckline is balanced by an asymmetric frilled hem, while the back captivates with floral hotfix details cascading into a draped low back. Finished with a soft, double-lined jersey for a smooth, premium feel.\u003c\/p\u003e\u003cp\u003e• Plunge cowl halterneck\u003cbr\u003e• All-over hotfix embellishment\u003cbr\u003e• Adjustable cross-back straps\u003cbr\u003e• Concealed side zip fastening\u003cbr\u003e• Asymmetric frill hem with thigh high split\u003cbr\u003e• Asymmetirc length, SNP to shortest hem approx. 83cm based on a size S\u003cbr\u003e• Product code: 15756\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XXS","offer_id":50484990607600,"sku":"15756__Silver_XXS","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":50484990640368,"sku":"15756__Silver_XS","price":138.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50484990673136,"sku":"15756__Silver_S","price":138.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50484990705904,"sku":"15756__Silver_M","price":138.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50484990738672,"sku":"15756__Silver_L","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50484990771440,"sku":"15756__Silver_XL","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":50484990804208,"sku":"15756__Silver_XXL","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/6bfead951e4583ee9ca4992f02557c881de70fabd4c9371dda39ee81abd553c5.webp?v=1789734986"},{"product_id":"vivienne-premium-embellished-plunge-asymmetric-maxi-dress-in-sky-blue","title":"Embellished Plunge Asymmetric Maxi Dress in Sky Blue","description":"\u003cp\u003eA sculpted silhouette for unforgettable evenings. Re-introducing our all-over dainty crystal hotfix fabric, this maxi dress is cut to a figure-hugging fit and adorned with delicate hotfix flowers. The deep-plunging cowl neckline is balanced by an asymmetric frilled hem, while the back captivates with floral hotfix details cascading into a draped low back. Finished with a soft, double-lined jersey for a smooth, premium feel.\u003c\/p\u003e\u003cp\u003e• Plunge cowl halterneck\u003cbr\u003e• All-over hotfix embellishment\u003cbr\u003e• Adjustable cross-back straps\u003cbr\u003e• Concealed side zip fastening\u003cbr\u003e• Asymmetric frill hem with thigh high split\u003cbr\u003e• Asymmetirc length, SNP to shortest hem approx. 83cm based on a size S\u003cbr\u003e• Product code: 15756\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XXS","offer_id":50484991951088,"sku":"15756__SkyBlue_XXS","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":50484991983856,"sku":"15756__SkyBlue_XS","price":138.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50484992016624,"sku":"15756__SkyBlue_S","price":138.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50484992049392,"sku":"15756__SkyBlue_M","price":138.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50484992082160,"sku":"15756__SkyBlue_L","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50484992114928,"sku":"15756__SkyBlue_XL","price":138.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":50484992147696,"sku":"15756__SkyBlue_XXL","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/6334864e09a18e8c44c6298082e6105a57649855c47e3e03ca6f294d1d0ae725.webp?v=1789734998"},{"product_id":"etoile-premium-embellished-plunge-open-back-gown-in-black","title":"Embellished Plunge Open Back Gown in Black","description":"\u003cp\u003eA statement piece for unforgettable evenings. Crafted from our premium 20D mesh, this black gown is adorned with all-over sequin embellishment and delicate 3D chiffon flowers for a romantic, elevated finish. The plunging neckline and backless design sculpts a striking silhouette. The voluminous hem is detailed with cascading 3D flowers that continue onto the straps, creating a dramatic, feminine effect. Lined in soft jersey for a smooth fit, this gown is designed to captivate from every angle.\u003c\/p\u003e\u003cp\u003e• Plunge neck\u003cbr\u003e• Halterneck strap with adjustable back straps\u003cbr\u003e• Open back\u003cbr\u003e• Concealed zip-back fastening\u003cbr\u003e• Volume hem\u003cbr\u003e• Body-hugging silhouette\u003cbr\u003e• Gown length, SNP to hem approx. 164cm based on a size S\u003cbr\u003e• This item is part of a two-piece set, both items must be returned for a full refund\u003cbr\u003e• Product code: 15742\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XXS","offer_id":50484994834672,"sku":"15742__Black_XXS","price":139.2,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":50484994867440,"sku":"15742__Black_XS","price":139.2,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50484994900208,"sku":"15742__Black_S","price":139.2,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50484994932976,"sku":"15742__Black_M","price":139.2,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50484994965744,"sku":"15742__Black_L","price":139.2,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50484994998512,"sku":"15742__Black_XL","price":139.2,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":50484995031280,"sku":"15742__Black_XXL","price":139.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/30c70f0ca1a1eaec65e96a3679c06d892f9ea8f924c4e6d8cd2b30b6e42455d0.webp?v=1789735013"},{"product_id":"ameline-premium-embellished-plunge-neck-open-back-gown-in-beige-gold","title":"Embellished Plunge Neck Open Back Gown in Beige Gold","description":"\u003cp\u003eA statement silhouette for unforgettable evenings. Cut to a plunging halterneck and open back, this gown is crafted from semi-sheer 20D mesh, adorned with scattered hotfix crystals that concentrate at the center front, center back, and hem before diffusing outwards. The fishtail skirt skims the figure before flaring at the hem, while the soft mesh lining ensures a smooth, sculpted finish.\u003c\/p\u003e\u003cp\u003e• Plunge-neck\u003cbr\u003e• Halterneck strap\u003cbr\u003e• All-over hotfix embellishment\u003cbr\u003e• Open back\u003cbr\u003e• Concealed zip-back fastening\u003cbr\u003e• Fishtail hem\u003cbr\u003e• Body-hugging silhouette\u003cbr\u003e• Gown length, SNP to hem approx. 158cm based on a size S\u003cbr\u003e• Product code: 15130\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XXS","offer_id":50485014790384,"sku":"15130__Almond_XXS","price":141.6,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":50485014823152,"sku":"15130__Almond_XS","price":141.6,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50485014855920,"sku":"15130__Almond_S","price":141.6,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50485014888688,"sku":"15130__Almond_M","price":141.6,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50485014921456,"sku":"15130__Almond_L","price":141.6,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50485014954224,"sku":"15130__Almond_XL","price":141.6,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":50485014986992,"sku":"15130__Almond_XXL","price":141.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/622a1a6f20e98c9feb7657893d022ad68537d6e18d4c60fdea523ec264bfe53e.webp?v=1789735150"},{"product_id":"eira-embellished-draped-corset-mini-dress-in-rose-gold","title":"Satin Corset Embellished Skirt Mini Dress in Rose Gold","description":"\u003cp\u003eBring shine to the holiday season with the Eira mini dress. Crafted from our premium satin fabric, it features a draped sequin skirt at the hips for maximum impact. Designed with a bust-flattering neckline, adjustable straps, a lace-up back, and boning through the bodice, it delivers a perfectly body-hugging fit.\u003c\/p\u003e\u003cp\u003e• Adjustable straps\u003cbr\u003e• Boned bodice for enhanced shaping\u003cbr\u003e• Concealed zip-side fastening\u003cbr\u003e• Draped panel to hips\u003cbr\u003e• Lace-up back\u003cbr\u003e• Sequin embellished skirt\u003cbr\u003e• Body-hugging silhouette\u003cbr\u003e• Mini length, SNP to hem approx. 80cm based on a US size 4\u003cbr\u003e• Product code: 15177\u003c\/p\u003e","brand":"My Store","offers":[{"title":"0","offer_id":50485030486256,"sku":"15177__Gold_4","price":144.0,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":50485030519024,"sku":"15177__Gold_6","price":144.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":50485030551792,"sku":"15177__Gold_8","price":144.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":50485030584560,"sku":"15177__Gold_10","price":144.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":50485030617328,"sku":"15177__Gold_12","price":144.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":50485030650096,"sku":"15177__Gold_14","price":144.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":50485030682864,"sku":"15177__Gold_16","price":144.0,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":50485030715632,"sku":"15177__Gold_18","price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/15ff7f0b2020a0e519747c170a0eaf94a5079c59ee989b496f5844470c2a9278.webp?v=1789735248"},{"product_id":"ariette-premium-embellished-open-back-maxi-dress-in-baby-pink","title":"Embellished Open Back Maxi Dress in Baby Pink","description":"\u003cp\u003eExuding effortless elegance. Cut to a softly draped cowl silhouette, this maxi dress is crafted from delicate 20D mesh adorned with shimmering sequin embellishment and finished with chiffon 3D flowers. The design features a sweeping train that trails elegantly behind, with 3D floral appliqué cascading down the top of the train and accenting the back straps for a romantic finish.\u003c\/p\u003e\u003cp\u003e• Cowl neck\u003cbr\u003e• Adjustable back straps\u003cbr\u003e• Open back with 3D chiffon flower detail\u003cbr\u003e• Concealed side zip fastening\u003cbr\u003e• Body hugging silhouette with seperate train \u003cbr\u003e• Full length, SNP to hem approx. 162cm based on a size S\u003cbr\u003e• Product code: 16020\u003c\/p\u003e","brand":"My Store","offers":[{"title":"XXS","offer_id":50485160116464,"sku":"16020__BabyPink_XXS","price":112.2,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":50485160149232,"sku":"16020__BabyPink_XS","price":112.2,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50485160182000,"sku":"16020__BabyPink_S","price":112.2,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50485160214768,"sku":"16020__BabyPink_M","price":112.2,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50485160247536,"sku":"16020__BabyPink_L","price":112.2,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50485160280304,"sku":"16020__BabyPink_XL","price":112.2,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":50485160313072,"sku":"16020__BabyPink_XXL","price":112.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7294\/3344\/files\/4ae85f4126e15c97a49edb2a663e36a25ba25b4244b5561f34659c91a45ed855.webp?v=1789735994"},{"product_id":"alyssia-embellished-maxi-dress-in-gold","title":"Embellished Maxi Dress in Gold","description":"\u003cp\u003eA striking silhouette for radiant evenings. Cut to a sleek, figure-skimming maxi shape, this embellished dress is adorned with shimmering crystal and sequin detailing that catches the light with every movement. The clean neckline and v-shaped back frame the décolletage and shoulders, while a side split adds a refined touch of allure. 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